Press Release

August 22,2020

Purlava™ technology, stunning released on IECIE, great tastes got visitors likes

Firsutnion participated in the 2020 IECIE Shenzhen Exhibition and released the new generation Purlava™ ceramic technology.


After the silence and recovery in the first half of 2020, the vape industry finally ushered in an unprecedented event. From August 22nd to August 24th, 2020, the 6th IECIE Shenzhen International Electronic Cigarette Industry Expo was grandly held at the Shenzhen Convention and Exhibition Center. The total number of visitors at this e-cigarette exhibition reached 54,809! The audience's enthusiasm far exceeded expectations. More than 400 vaping-related companies gathered on the scene, and more than 2500+ brands gathered here. The grand opening of IECIE also represents the revival of the electronic cigarette industry!


The exhibition was jointly participated by the domestic ODM division, the overseas ODM division and the strategic customer division. Among the splendid booths of more than 2,000 brands, the science and technology exhibition hall of Firstunion Group with the theme of "Innovation Leading the Future" was unveiled, focusing on the new Purlava ceramic technology, the optimal solution of cotton coil, and heat-no-burn technologies. Once the "Science and Technology Corridor" was opened, it attracted countless eyes.


"Technology Corridor"




The unique pavilion design and avant-garde space scenes created a trendy interactive experience for audiences, which attracted the attention of visitors, brand owners and the media.




As a leading company in the vape industry, Firstunion Group has always been committed to the corporate philosophy of "developing vape technology and leading a healthy life", constantly digging into market demand, using technology research and development to deliver product and brand value. Meanwhile, Firstunion creating a one-stop vape solution. This exhibition brought a variety of newly created technical products, and the various product lines that was the most plentiful in the entire exhibition.



Four highlights of the exhibition


1, The first appearance of Purlava ceramic heating technology

Purlava™ was developed by a cutting-edge technology R&D term that lasted more than 800 days. After more than 20,000 analyses and experiments, Finally, the fifth generation ceramic atomization technology was launched.

The new ceramic heating technology is named Purlava™, the highlight of the new technology is "Pure". In addition, compared with the previous generations of vaping methods, it has been significantly improved in fluid transmit, e-liquid blockage, taste and vaping efficiency. At the same time, the Purlava ceramic has a wider adaptation range, and has a wider adaptability to the viscosity range of the e-liquid, the voltage range and the size of the cartridge, which can better meet the diverse needs of different customers.



2. New HNB products and technologies

A new generation of eddy current heating technology HNB device-Yan. The main feature is "fast, refreshing, thick, and trendy", that is, the preheating is completed in 3 seconds. It has a super rich taste experience, and professional technology and trendy appearance, which leading the new development direction of national trend. It attracts many audiences.






3. Compliance in industry forums

At the "Ice and Fire-The Road to New Tobacco Compliance" forum jointly organized by the organizer and 36Kr, Dr. Li from Firsutnion, as a spokesperson, worked with senior researchers in vaping industry, investment company representatives and channel dealers. He discussed the market and policy perspectives and the innovation and future development of new tobacco.





4. Live broadcast

Due to the COVID-19 epidemic, overseas customers and some channel providers could not arrived the expo. We prepared a live broadcast, which simultaneously on the IECIE official live broadcast platform, Youtube and Facebook. Brought live reports about the Purlava technology release to overseas audiences. 



Exquisite products and more lively pictures.







This a small explosion in R&D of Firstunion Group because of multiple technologies released. We know that the greater the ability, the greater the responsibility, and we only continuous keep innovation to lead the direction of future development.



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